Sorry Kids.
Pepsi has pulled it’s iPhone application advertising it’s energy drink Amp.
“Amp Up Before Your Score”, the only iPhone application offering support to pubescent losers, was removed after much criticism in media reports and general complaints.
When I first read this story, I started wondering, “Who the Hell in the corporate office Okayed this thing?”
Did the Amp marketing meeting go like this?
(Fade In)
Tom: Aug! I’m hung over…What do got for Amp this month?
Bob: How about a iPhone App that teaches dorks about how to pick up women.
Tom: Cool… But make it edgy. (Sips his bottle water) Make sure they use “Cougar”.
Bob: (Writes “Cougar” on pad) Right. Sounds on target.
(Fade Out)
Really? How does it happen? Was there a budget that had to be spent?
Bud Light Lime
Here is a marketing message from Bud Lite wrapped with in sexual innuendo, but executed well. At 47 seconds it was obviously not made for broadcast TV, possible built with a Viral intent. Check it out:
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